Not rare products or difficult recipes, but delicious, easy to prepare menus for every day are most looked for. In Paris the average of cooking school attendants is around 30 years old. Nowadays it is hard to get into cooking classes, unless you book months beforehand. Reasons why people attend cooking classes are, because they like to spend time together or try out new food and recipes, or simply because in times of crisis "savoir faire" substitutes dining out in expensive restaurants. Thus, it is all about explaining the simply cooking techniques to people. Not for nothing in Italy and UK there is a boom of cooking classes on TV, or in the USA the video recipes to download from the web are becoming very popular. Have a look at the my favourite cooking class on Italian TV right now: "La Prova Del Cuoco". The article here.
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